BylineWe don’t manage narratives.
We manufacture headlines.
Your competitors are buying ads.
Your customers are reading articles.
Paid placements get scrolled past. A Bloomberg byline gets screenshotted, forwarded, and cited in every investor deck for the next three years. We know which editors are actively building cannabis beats — and we know what they need to say yes.
Silence isn't neutral.
It's ceded territory.
When a competitor's rebrand drops without your counter-narrative, you've already lost the news cycle. We build pitch calendars around legislative calendars, harvest reports, and acquisition timelines — so your story lands first, and loudest.
Anyone can write a press release.
We write the story the editor was already looking for.
Our pitches read like article proposals, not marketing copy. We lead with the cultural tension, the regulatory inflection point, the founder's genuinely unusual path — because that's what gets a reply at 6 a.m. from a reporter on deadline.
The headlines
speak for themselves.
Greenleaf Holdings
Multi-State Operator
"The Quiet Consolidation Reshaping Legal Cannabis Retail"
4.2M
Organic Impressions
72 hrs
To First Coverage
Solstice Farms
Craft Grower — Colorado
"The Small Farms Winning the Post-Legalization Terroir Wars"
2.8M
Organic Impressions
48 hrs
To First Coverage
Cannatrack
Cannabis Tech — Seed-to-Sale
"Inside the Software Stack Running America's Legal Weed Industry"
3.6M
Organic Impressions
5 days
To First Coverage
Meridian Dispensary Group
Rebrand Post-Acquisition
"How Meridian's Identity Overhaul Became a Playbook for the Sector"
890K
Organic Impressions
36 hrs
To First Coverage
Publications we've placed in
Built for operators
in the thick of it.
Multi-State Operators
You just closed a 7-state deal and the legacy brand name is a liability. We build the narrative infrastructure that makes your new identity the story — not the controversy.
- Acquisition announcement framing
- Brand transition editorial strategy
- Investor-facing media placement
- Regulatory milestone coverage
Craft Growers
You're in the first harvest season before paid media is viable. Earned coverage is your only channel. We know the food and agriculture reporters who cover terroir — and they're ready to discover cannabis.
- First-harvest story pitching
- Farm-to-dispensary narrative
- Alt-weekly and local TV placement
- Appellations and origin storytelling
Cannabis Tech Founders
Your seed deck is circulating. You need a Wired profile, not a press release. We pitch your technology as infrastructure story — the picks-and-shovels angle that tech editors actually want to assign.
- Founder profile pitching
- Technology explainer placement
- Regulatory compliance coverage
- B2B trade and mainstream crossover
The best time to build your media relationships was before you needed them.
The second best time is right now.
140+
Placements secured
38
Publications reached
94%
Pitch-to-reply rate
$0
Ad spend required
Final section
Your story is
already news.
Let’s prove it.
One call. One pitch angle. Free.
No retainer pitch. No agency deck. Just the angle we'd lead with — yours to keep.
You’ll be asked one question before the calendar loads — your annual media budget range.
It helps us show up prepared, not pitching blind.